What made this different from most recruitment videos was it's length: 20 minutes, whereas most recruitment videos for colleges are under 10. But the last ten minutes gave details regarding how to apply, how much financial aid was available, how to transfer from another college - that had never been communicated in a video before. Applications increased by 1,000 the year after it was sent to the homes of prospective students.
Awards: Communicator Awards, Award of Distinction; Videographer, Award of Distinction, Admissions Marketing Report Awards
Writer/Producer: Bart Woodward
Editor: Bill Parks, Jim Hodge
Client: Clemson Unversity